Book

Here's Why We're Here

Alyson Lupo

A Fascination With Texture

Hi, I’m Alyson Lupo. I created my persona, real life+curly girl, at a time when I finally didn’t hate my hair anymore. 

I always knew I had ‘frizzy’ hair. ‘Poofy’ hair. Sound familiar? I knew there were wavy-curly shapes in there, but they were easy to blow out…until I had two little girls. After that, my hair decided it would no longer be held captive to the flat iron, and would do as it pleased. I was *this close* to Sinead O’Connoring the whole thing just to be done with it. But instead of buzzing it off, I just…stopped trying. 

Lo and behold, waves. Curls. Dry and dehydrated, but they were still there. What on earth to do with them? So, I internet-stumbled upon Lorraine Massey’s Curly Girl: The Handbook and fell down a deep, dark rabbit hole.

Alyson Lupo

Founder

What They're Saying!

[difl_testimonialcarousel text_order="8" author_order="6" author_image_position="bottom" info_align="center" carousel_type="coverflow" item_spacing="18px" loop="on" arrow="on" dots="on" coverflow_rotate="43" author_image_width="120px" arrow_prev_icon_use_icon="on" arrow_prev_icon_font_icon="H||divi||400" arrow_prev_icon_icon_size="40px" arrow_next_icon_use_icon="on" arrow_next_icon_font_icon="I||divi||400" arrow_next_icon_icon_size="40px" arrow_color="#D87596" arrow_background="RGBA(255,255,255,0)" arrow_prev_margin="|||-10px|false|false" arrow_prev_margin_tablet="|||-25px|false|false" arrow_prev_margin_phone="|20px||-54px|false|false" arrow_prev_margin_last_edited="on|phone" arrow_prev_padding="2px|2px|4px|2px|false|false" arrow_next_margin="|-10px|||false|false" arrow_next_margin_tablet="|-25px|||false|false" arrow_next_margin_phone="|-57px||20px|false|false" arrow_next_margin_last_edited="on|phone" arrow_next_padding="2px|2px|4px|2px|false|true" dots_color="#A7A863" active_dots_color="#D87596" rating_color="#A7A863" rating_align="center" rating_size="16px" rating_space="1px" qoute_align="center" quote_image_max="157px" quote_opacity="0.87" quote_z_index="1" wrapper_padding="20px||64px||false|false" wrapper_padding_tablet="" wrapper_padding_phone="15px||30px||false|false" wrapper_padding_last_edited="on|phone" item_wrapper_margin="20px||||false|false" rating_padding="0px||||false|false" author_image_margin="25px||0px||false|false" quote_icon_margin="||||false|false" author_bg_bgcolor="RGBA(255,255,255,0)" arrow_position_tablet="" arrow_position_phone="top" arrow_position_last_edited="on|phone" arrow_align_tablet="" arrow_align_phone="center" arrow_align_last_edited="on|phone" _builder_version="4.22.2" _module_preset="default" name_font="Quattrocento|700|||||||" name_text_color="#ffffff" name_font_size="20px" name_line_height="24px" title_font="Raleway||||||||" title_text_color="#ffffff" title_line_height="20px" company_font="Raleway||on||||||" company_text_color="#ffffff" company_font_size="16px" company_line_height="20px" body_font="Raleway||||||||" body_text_align="center" body_text_color="#3a3a3a" body_font_size="16px" body_line_height="28px" background_color="#f9f9f9" body_font_size_tablet="15px" body_font_size_phone="15px" body_font_size_last_edited="on|tablet" body_line_height_tablet="27px" body_line_height_phone="27px" body_line_height_last_edited="on|tablet" border_radii="on|10px|10px|10px|10px" border_radii_author_image="on|100px|100px|100px|100px" border_width_all_author_image="4px" border_color_all_author_image="#2A5DB2" box_shadow_style="preset1" box_shadow_blur="10px" box_shadow_style_author_image="preset1" locked="off" global_colors_info="{}" arrow_background__hover_enabled="on|hover" arrow_background__hover="RGBA(255,255,255,0)" arrow_color__hover_enabled="on|hover" arrow_color__hover="#2C5773"][difl_testimonialcarouselitem author="Merida W." rating="on" _builder_version="4.22.2" _module_preset="default" name_font="La Belle Aurore|700|||||||" name_text_color="#D87596" name_font_size="30px" title_font="Quattrocento||||||||" company_font="Quattrocento||on||||||" body_font="Quattrocento||||||||" body_text_color="#2C5773" global_colors_info="{}"]

“I couldn’t recommend Alyson more highly. I feel so much more confident to look after and style my hair. You are a great listener and explain things so clearly and have so much knowledge. I also felt extremely comfortable to ask questions. Thank you so much.”

[/difl_testimonialcarouselitem][difl_testimonialcarouselitem author="Jessica G." rating="on" _builder_version="4.22.2" _module_preset="default" name_font="La Belle Aurore|700|||||||" name_text_color="#D87596" name_font_size="30px" title_font="Quattrocento||||||||" company_font="Quattrocento||on||||||" body_font="Quattrocento||||||||" body_text_color="#2C5773" global_colors_info="{}"]

“Alyson is a true professional with a heart of gold! She is so knowledgeable on how to manage curly/wavy hair and I loved learning the science behind how products work and why. She gave me a fabulous cut and we had so much fun during my appointment. I cannot wait to see her again!”

[/difl_testimonialcarouselitem][difl_testimonialcarouselitem author="Julia S. " rating="on" _builder_version="4.22.2" _module_preset="default" name_font="La Belle Aurore|700|||||||" name_text_color="#D87596" name_font_size="30px" title_font="Quattrocento||||||||" company_font="Quattrocento||on||||||" body_font="Quattrocento||||||||" body_text_color="#2C5773" global_colors_info="{}"]

“Hands down the best hair cut I’ve ever had! I loved getting to know everything that was going on through the entire appointment. Alyson is personable, wonderful, kind, and very attentive to what you want specifically. I will be going back to Alyson every time.”

[/difl_testimonialcarouselitem][difl_testimonialcarouselitem author="Alina" rating="on" _builder_version="4.22.2" _module_preset="default" name_font="La Belle Aurore|700|||||||" name_text_color="#D87596" name_font_size="30px" title_font="Quattrocento||||||||" company_font="Quattrocento||on||||||" body_font="Quattrocento||||||||" body_text_color="#2C5773" global_colors_info="{}"]

"I'm learning so much about hair! Loving the company of these two extremely knowledgeable professionals. Best source of wavy hair knowledge, ever."

[/difl_testimonialcarouselitem][difl_testimonialcarouselitem author="Lauren P." rating="on" _builder_version="4.22.2" _module_preset="default" name_font="La Belle Aurore|700|||||||" name_text_color="#D87596" name_font_size="30px" title_font="Quattrocento||||||||" title_text_color="#A7A863" company_font="Quattrocento||on||||||" body_font="Quattrocento||||||||" body_text_color="#2C5773" global_colors_info="{}"]

“Absolute gem! Alyson is a fabulous hair “doctor” for wavy hair.”
 

[/difl_testimonialcarouselitem][difl_testimonialcarouselitem author="Mandy W." rating="on" _builder_version="4.22.2" _module_preset="default" name_font="La Belle Aurore|700|||||||" name_text_color="#D87596" name_font_size="30px" title_font="Quattrocento||||||||" title_text_color="#A7A863" company_font="Quattrocento||on||||||" body_font="Quattrocento||||||||" body_text_color="#2C5773" global_colors_info="{}"]

“Alyson is amazing. She’s the perfect combination of curl scientist and artist.”

[/difl_testimonialcarouselitem][difl_testimonialcarouselitem author="Irene" rating="on" _builder_version="4.22.2" _module_preset="default" name_font="La Belle Aurore|700|||||||" name_text_color="#D87596" name_font_size="30px" title_font="Quattrocento||||||||" company_font="Quattrocento||on||||||" body_font="Quattrocento||||||||" body_text_color="#2C5773" global_colors_info="{}"]

"Your content is so different...deep, empowering and laid back at the same time. It's not just about hair."

[/difl_testimonialcarouselitem][/difl_testimonialcarousel]

Stay In The Know

Hear From Alyson

Get On The List

Follow On Instagram